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Beyond Content: The ROI of Human Connection in B2B Podcasting with Robb Conlon
Manage episode 486835732 series 3643368
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When your podcast feels transactional, it shows. You miss the chance to build real trust—and in B2B, that trust is everything. Especially now, when AI-generated “slop” is everywhere and people crave something real.
Robb Conlon, founder of Westport Studios, joins JR Lay to break down why authentic connection is your podcast’s secret weapon. They talk about building real relationships, creating content that actually connects, and why giving a damn might just be your best marketing strategy.
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