In this episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, sits down with Jonathan Fisher, owner and CEO of Bevanda, to discuss the unexpected challenges that arose after a wildly successful event. Bevanda hosted a one-day event that became an instant hit. The overwhelming positive feedback was so encouraging that they decided to do it again, bigger and better, the following year.

However, despite the early success, the decision to scale up wasn’t as smooth as expected. In this conversation, Jonathan opens up about how they didn’t pause to ask the critical question: Why shouldn’t we do this again? Instead, they gave in to confirmation bias and missed key red flags.

In this episode, you’ll hear about:

🔥 The dangers of confirmation bias and why it’s crucial to challenge your assumptions

🔥 How misaligned positioning can lead to unexpected pitfalls and how to course-correct

🔥 The importance of aligning your marketing strategy with your product and how to recognize when it’s not working

This episode dives deep into how sometimes our biggest failures happen right after our biggest successes and why reflection and alignment are key to sustainable growth.

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