"If someone says email is dead, what they really mean is my emails suck."

Harsh? Maybe. True? Absolutely.

With nearly 5 billion email users on the planet, the problem isn't that email doesn't work. It's that most people are doing it completely wrong.

While everyone's chasing the latest social media algorithm or crying about Zuckerberg changing the rules again, smart marketers are quietly building email lists that return $36 to $42 for every dollar spent.

But here's the catch: You can't just slap some words together, ask people to buy your stuff, and expect them to whip out their credit cards.

In this episode, you'll discover:

• The three non-negotiable elements that separate newsletters people delete from newsletters people actually read (and buy from)
• Why that "friendly neighbor with food" approach beats aggressive sales pitches every single time
• The incredible comeback story of a property investor who went from millions in debt and standing on a bridge ready to end it all... to becoming richer than he ever was (and how his personal story became his secret weapon)
• The two parts of every email that get read the most (hint: one of them isn't what you think)
• Why consistency matters more than perfection when building trust with your audience

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com