Welcome to the latest episode of Kee to Growth Podcast with your host, Jen McKee. In this episode, we dive deep into the world of home services marketing with our special guest, Tim Brown, CEO and founder of Hook Agency. With a wealth of experience in marketing for the trades, Tim shares his journey from roofing marketing to expanding into HVAC and plumbing, and the strategic insights he gained along the way. This conversation is packed with valuable tips on leveraging video content, optimizing SEO, and harnessing the power of branding to drive business growth.

Tim discusses how video content has been a game-changer for him, not only in promoting Hook Agency but also in helping home service businesses enhance their marketing strategies. Discover Tim's hero framework for home service marketing that stands for harnessing social proof, engaging the community, refining messaging, and optimizing for visibility. Tim emphasizes the importance of building audience and authority through strategic content creation, while also sharing the best practices for refining your marketing message based on client feedback and reviews.

Jen and Tim exchange insights on the role of social media in today's business landscape and the importance of finding the right balance between branding and lead generation. They explore creative ways home service companies can engage with their local communities, turning charitable activities into marketing opportunities that can inspire others.

Listen in as Tim shares his perspective on overcoming setbacks within the business environment, underscoring the importance of maintaining a growth-oriented mindset and viewing challenges as opportunities. This episode delves into the practical aspects of implementing effective marketing strategies, ensuring you walk away with actionable insights that can elevate your brand and business.

00:00 "From Roofer to Social Media Expert"

03:26 Inspiration from Successful Competitor

08:49 SEO Tactics for Home Services

10:17 Local SEO Strategy Focus

12:54 Brand Visibility and Lead Strategy

18:26 Voluntary Charity Engagement Insights

19:42 "Value of Sharing Charity Support"

22:22 "Repetitive Messaging for Branding"

27:37 Enhancing Meetings with AI Analysis

30:44 "Optimize Content Through Analytics"

33:07 "Transform Setbacks Into Growth"

Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/

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The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com

This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/