In this episode of the Kee to Growth podcast, host Jen McKee, founder of Kee Hart Marketing, sits down with Ryan Fenn, CEO and founder of Chiirp, an automation tool built to help home service businesses convert more leads into booked jobs. Ryan shares the origin story behind Chiirp, which began with his own windshield repair business and a realization about the power of immediate text follow-ups to convert online leads. This episode explores how automation tools like Chiirp transform the home service industry by closing the critical gap between lead generation and actual job bookings.

Jen and Ryan dive into the common disconnect between marketing agencies and contractors—while agencies generate the leads, many businesses struggle to convert them efficiently, leading to frustration on both sides. Ryan explains how Chiirp bridges this gap with automated texting, email, and ringless voicemail solutions designed to capture, convert, and nurture leads starting from the first touchpoint. He illustrates how businesses can maximize their marketing ROI by ensuring every lead receives swift, consistent communication.

The conversation moves into actionable marketing tips, including how most businesses are underutilizing Facebook lead ads and why automation is absolutely necessary in today’s fast-paced digital environment. Ryan highlights practical outbound campaigns, from basic discount offers to more nuanced, psychology-driven strategies that increase engagement and fill boards during slow periods. The discussion emphasizes the importance of consistent and timely follow-up, overcoming human reluctance to reach out multiple times, and leveraging automation to achieve this at scale.

As the episode wraps, Ryan gives his key to growth: consistency over perfection, both in business operations and marketing. He encourages listeners to start with small, repeatable tasks and gradually build up their automation strategies. Whether you’re new to automation or looking to optimize your lead conversion process, this episode is packed with insights and real-world tactics to help home service companies grow.

Timestamp: 00:00 "Home Services Marketing Podcast"

06:06 Facebook Ads Missteps Discussion

08:08 "Lead Ads: Facebook's Hidden Gem"

12:54 "Chiirp: Beyond Texting Automation"

16:07 Unique Lead Utilization Campaigns

16:45 "Unlock Goldmine with Outbound Strategy"

19:52 Creative Marketing for Small Businesses

23:54 Ensuring Seamless Connectivity & Follow-Ups

28:34 "Chiirp Automation Demo Offer"

29:18 Book Demo & Connect Online

Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/

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The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com

This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/