In this episode of the Kee to Growth podcast, Jen McKee hosts Dennis the Apprentice, who shares his journey from owning a plumbing and heating company in Seattle to becoming a prominent figure in the trades industry through innovative marketing strategies. Dennis, with his extensive experience, discusses how he transitioned from traditional marketing methods like the Yellow Pages to embracing the power of digital marketing, particularly social media. His early adoption of Google AdWords and creative approaches, such as using campaign-style signs, illustrate his knack for standing out in the competitive trades industry.

Dennis emphasizes the importance of having fun in marketing and being willing to take risks. His unique marketing ideas, such as the "Jean Johnson for plumber" campaign, showcased his ability to draw attention and engage the community effectively. He also discusses how he leveraged social media to market his business and connect with potential recruits and clients. This episode sheds light on the significance of creativity and adaptability in marketing, especially for businesses in the trades.

Moreover, Dennis talks about the value of building a strong company culture through a focus on training and nurturing young talent. His method of integrating apprentices into the business as a key growth strategy has proven successful in retaining skilled workers and attracting top talent. Dennis shares insights into how this approach not only helped his company grow but also transformed it into a dynamic environment for both employees and customers.

The conversation wraps up with a discussion on the impact of attending trade shows and how such events are vital for networking and staying updated on industry trends. Dennis underscores the importance of saying "yes" to opportunities and the long-term benefits of building personal connections within the industry. Listen to this episode for valuable lessons on marketing innovation and business growth in the home services sector.

00:00 "Exploring Jean Johnson's Marketing Beginnings"

05:56 Campaign Signs Ordinance Dispute

08:37 Discovering Cycling Identity

11:40 Building a Personal Brand Strategy

15:06 Expansion with On-Site Training Lab

17:49 "Trade Traction: Job Prep Course"

21:00 Regulating Social Media Marketing

23:30 Trade Show Value Discussion

26:07 "Tech Expert Meets Service Team"

Meet Your Host: Jen McKee

Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/

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The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com

This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/