Ken Hardison calls himself “old as dirt” but is most certainly on the cutting edge of “what’s next.” Although he no longer runs his own firm, he helps hundreds of attorneys and firms plan for the “what’s next” in the practice and business of law through his marketing association PILMMA. He is diving head first into the opportunity that is AI. In this conversation with host Paul Bamert, Ken discusses his journey – from embracing traditional advertising in the 1990s to treating every client like Grandma to maximizing the power of AI today. The conversation explores using AI in practice to be more efficient and to compete with the bigger players. Tune in for Ken’s insights about why firms that fail to adapt will struggle against those that leverage AI to reduce labor costs and increase marketing budgets.

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☑️ Ken Hardison | LinkedIn

☑️ PILMMA (Personal Injury Lawyers Marketing and Management Association) | LinkedIn | Instagram | Facebook | X | YouTube

☑️ Paul Bamert | LinkedIn

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