Cultivating Relationships: Habits That Build a Referral Business
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When it comes to having a stable real estate business, everyone wants the magic system. The checklist, the automation, the plug-and-play strategy that keeps their pipeline full. But here's the truth: this is the job. Relationship building isn't something you squeeze in between deals or delegate to a CRM. It's the foundation of your reputation, your repeat business, and your referrals.
Most agents want a connection without the emotional labor it takes to build it. But that's not how trust works. You can't shortcut care, and you can't systematize sincerity.
What separates top producers isn't how many leads they chase; it's how intentionally they nurture the relationships they already have. The agents who thrive long-term know that loyalty doesn't come from volume; it comes from genuine, consistent attention.
The work isn't glamorous, but it compounds. So how do you stay consistent when the results aren't instant? And how do you build systems that make you more human, not more mechanical?
In this final session of the series on cultivating relationships, we dig into the emotional and practical core of what it means to be a trusted advisor. We talk about shifting from survival mode to service, and from chasing control to cultivating faith.
Things You'll Learn In This Episode
-Relationship building is identity work
The way you show up for others reflects how you show up for yourself. How do you build a business that aligns with who you are instead of what you produce?
-Faith replaces control
You can't force outcomes, only influence them. Why should you focus on the process, not the payoff, if you want consistency and peace of mind?
-Habits create flow
Success isn't a secret—it's a rhythm. How do daily actions like gratitude, notes, and real conversations compound into long-term trust and opportunity?
-Depth beats volume—every time
It's not about 1,000 contacts; it's about the 25 that truly matter. How do you create deeper connections that turn clients into lifelong advocates?
About Your Hosts
Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively, Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it has grown and expanded from Las Vegas into multiple offices in Nevada, Utah, and beyond.
Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher's career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher's commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.
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40 episodes