In this episode of The Art of Imperfect Adulting, Amy Stone speaks with Katrina Sawa—Northern California-based business coach, author, and publisher—about the pivotal moments that led her to leave situations that no longer served her, from quitting a draining corporate job to making bold moves in her personal and professional life. Katrina shares how her clarity around self-worth and refusal to settle shaped her journey into entrepreneurship, and offers insights for anyone feeling “stuck” or undervalued in their work or relationships.

About the Guest:

Business Coach & Book Publisher, Katrina Sawa, is CEO of JumpstartYourBizNow.com and JumpstartPublishing.net. For over two decades, Katrina has been helping entrepreneurs of all kinds get more comfortable and clarity around marketing, pricing to their worth, packaging and selling themselves. As the creator of the Jumpstart Your Sales & Systems Bootcamp, International Speaker and International Best-Selling author with 22 books, she hosts and speaks at events, workshops and webinars online and in person all year long and she’s been doing it since 2002. Katrina lives in Northern California with her husband Jason, stepdaughter Riley and their loving dog Luna. She loves entertaining, cooking, wine tasting and speaking to groups of all sizes.

Main Topics Covered:

• What it feels like to be in a job (or relationship) that’s no longer serving you
• How workplace burnout and a lack of support catalyzed Katrina’s leap into entrepreneurship
• The role of intuition, self-worth, and risk-taking in moving forward
• Practical support systems—from family help to lines of credit—that make transitions possible
• Identifying when you’re “settling” and why it’s okay (and necessary) to say no
• Parallels between quitting a job, leaving a relationship, and ending a business offer
• Navigating unsupportive relationships and finding people who lift you up
• Advice for anyone feeling stuck or undervalued in any area of life

“I want to empower people just to stop settling for not being totally happy. We deserve this. Life could be short. ... Let’s make it our happiest, most amazing life ever, with the right people around us, doing the things that we love and just embracing it all.” — Katrina Sawa

Timestamps: [00:00:04] Warm welcome & where Katrina calls home

[00:00:49] Katrina’s philosophy on kindness and real-life support

[00:02:36] The experience that led to leaving her last job

[00:07:03] Self-worth, intuition, and walking away from “bad bosses”

[00:10:32] Laying groundwork for entrepreneurship: networking & coaching

[00:12:11] The leap into business ownership: excitement, nerves, and risk

[00:15:26] What settling feels like—patterns in work and relationships

[00:17:39] The crucial role of family support and financial planning

[00:19:48] Are you a risk-taker? Katrina’s perspective

[00:22:23] Recognizing settling and trusting your gut

[00:26:34] The gentle process of deciding it’s time to move on

[00:28:31] Parallels in quitting jobs, relationships, and business offers

[00:29:19] Money, letting go, and making room for better opportunities

[00:30:10] Katrina’s work today—business coaching and book publishing

[00:31:32] Fun questions: favorite TV, networking, and desert island meals

Special Offer from the Guest:

Get a free audio version of Katrina’s book Love Yourself Successful and explore resources for launching your own story via collaboration or solo publishing. Visit LoveYourselfSuccessful.com for more details.

Note from the show: Guest offers are often limited-time and limited quantity. If you have an issue redeeming the guest offer please reach out to the guest or vendor directly.

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