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White-Glove Social Care Without Burnout: What It Really Takes
Manage episode 482736925 series 3629007
“White-glove care doesn’t require a massive team. It requires the right team, the right tools, and a commitment to connection.”
Is your team running on fumes while trying to deliver top-tier social care? In this episode, I’m breaking down what “white-glove” really means in 2025 — and why it doesn’t have to mean over-the-top or over-budget.
You’ll learn:
- Why fast + human is the new baseline for social care
- How labeling conversations as acquisition vs. retention changes everything
- Three systems every team needs to scale without sacrificing sanity
- Why “time to empathy” might be your most overlooked CX metric
If you’re tired of chasing comments, missing DMs, and watching your team burn out — this one's for you.
🎓 Ready to future-proof your social care strategy? Get 60% off the online course Mastering Social Media Customer Care using the code SMCX at checkout.
Mentioned in This Episode:
- Sprout Social Index 2025
- Learn more about Sprout Social
- Blog Post: How to Analyze Buying Intent from Social Media Engagement
What’s Inside:
[00:00] White-Glove Social Care is not just about speed or empathy — it’s both
[01:57] Why white-glove doesn’t mean luxury anymore
[03:04] A system you can use to scale (without zapping your team)
[03:27] Step One: Label all of your social media conversations
[04:23] Step Two: Build out escalation workflows.
[05:14] Step Three: Create a Smart Schedule
[05:49] Ad: 60% off Mastering Social Media Customer Care Online Course
[06:34] Why tone-matching and empathy training matter more than ever
[07:53] Engagement isn’t a vanity metric — strategy is the issue
[09:25] Rapid fire: what to stop, start, and rethink in 2025
[10:10] Final word: Your brand shouldn’t just be seen, it should be felt
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