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#45 Mailbag: Subpar Website, Optimizing for AI, and Selling Your Company
Manage episode 471371090 series 3623773
It’s Q&A time! Nora and Heather tackle listener questions, including:
- How do you build a better content strategy when your current content is suffering?
- Should I be optimizing for Google Gemini, Perplexity, and other AI tools?
- I have a limited budget and want to do SEO, paid ads, and social media, but can’t afford all of them. Where is the best place to start?
- If you plan to sell in the future, what should you be doing now to prepare and put your agency in an attractive position to be acquired?
- What is the best lesson/resource to teach yourself SEO?
Show Notes
(1:45) Today’s episode is a mailbag episode with questions sent in by listeners or followers on our social channels.
(2:19) Building a better content strategy.
(7:12) It’s not just about finding the right keywords, but also about writing the right content.
(11:38) Should you be optimizing your content for Gemini, Perplexity, and other AI tools?
(16:47) Where to invest your marketing efforts with a limited budget.
(24:23) How to put your company in an attractive position to be acquired.
(34:48) Nora and Heather share their top tips and resources for someone who wants to teach themselves SEO.
(40:05) That wraps up this episode! As always, thank you for listening and sending in your questions.
Links:
Ahrefs (5:32)
Semrush (5:34)
Growth Machine's blog (6:58)
Clearscope (9:07)
Surfer (9:08)
Moz (36:35)
Google Help (36:45)
Search Engine Journal (37:23)
Search Engine Roundtable (37:24)
Hashtag Jeff (37:46)
Marie Haynes (38:57)
Connect with Nora and Heather:https://www.linkedin.com/in/noraschlesinger/
https://www.linkedin.com/in/heather-leith/
Growth Machine:https://twitter.com/growthmachine__
https://www.linkedin.com/company/yourgrowthmachine/
MBE Group:
https://www.facebook.com/mbegroupllc/
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