In this episode of Breakthrough Innovation, we speak with Bill Kasko, CEO of Frontline Source Group, who flipped the recruiting model on its head by offering a five-year placement warranty in an industry that barely guarantees 90 days.

With a mindset rooted in “do the opposite” (yes, inspired by Seinfeld’s George Costanza), Bill built a company that thrives on trust, success, and long-term thinking.

🔥 Why selling on success instead of failure transformed their client relationships

💡 How the Costanza Theory led to a billion-dollar-level staffing innovation

📉 What it took to survive LinkedIn hate mail and industry backlash

🤖 How AI is changing staffing — and why human connection matters more than ever

🧠 The most powerful question leaders can ask: “What are our options?”

If you’re in staffing, HR, or leadership, this episode redefines what it means to innovate from the inside out.

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