In this episode of Breakthrough Innovation, we’re joined by Jeff Danley, Director of Innovation at Burns & McDonnell—one of the nation’s leading engineering and construction firms. Jeff’s story spans startups and global enterprises, and includes a patent for the mobile hotspot, pioneering mobile video with Sprint TV, and even an Emmy award. But his current mission? Reinventing innovation at scale inside a 15,000-person engineering giant.

Now leading an initiative called Innovation by Design, Jeff shares how he’s applying human-centered design, systems thinking, and strategic frameworks to drive real-world value—without falling into the trap of “innovation theater.”

Key Lessons Covered in This Episode:

Innovation with Intent: Learn how Jeff’s framework aligns bold ideas with business goals using OKRs, industry trends, and emerging tech—turning scattered innovation into focused impact.

Human-Centered, Not Just Customer-Centered: Discover how innovation isn’t just about the end user—it’s about empowering the internal teams who bring the vision to life.

Beyond the Buzzwords: Hear how Jeff moves innovation from theory to practice by balancing team optimization, psychological safety, and real organizational outcomes.

No to Robot Dogs, Yes to Robotic Welders: Find out why flashy tech isn’t always the answer—and how solving the construction labor shortage with robotics actually is.

Avoiding Innovation Theater: Jeff breaks down how companies waste time and money chasing shiny objects, and how to replace gimmicks with grounded, strategic programs that deliver.

Diverse Perspectives Drive Value: Explore why pulling in voices from marketing, finance, field operations, and more is key to solving enterprise-scale challenges.

Building Programs that Last: Jeff shares how to architect an innovation program that works whether you're a 50-person startup or a multinational engineering powerhouse.

Key Takeaways:

✅ Innovation succeeds when it's rooted in real human problems and tied to strategic objectives.

✅ Diverse, cross-functional teams create more resilient and relevant solutions.

✅ Innovation theater drains resources—build frameworks that scale value.

✅ Tech is a tool, not the outcome. Focus on people, not gadgets.

Links And Resources:

• Connect with Jeff Danley on LinkedIn: linkedin.com/in/jeffdanley