In this episode of Breakthrough Innovation, we’re joined by Daniel Herb, Chief Product Officer at Dense Air, a leader in network infrastructure innovation. From his early work at Amazon to his current mission of solving wireless connectivity inside buildings, Daniel shares how he's scaling breakthrough ideas to tackle one of telecom’s most overlooked challenges—making mobile networks work where people actually use them: indoors.

Key Lessons Covered in This Episode:

Why Your Phone Fails Indoors (and What to Do About It): Daniel explains the surprising truth about wireless dead zones in buildings—and how new construction and energy efficiency are actually making the problem worse.

Solving the Infrastructure Gap with Dense Air: Learn how Dense Air is leveraging shared infrastructure, scalable capital, and product-led innovation to deliver in-building wireless coverage without relying on outdated legacy models.

Brutal Simplicity in Complex Systems: Discover why innovation at scale means saying no to distractions, focusing on one use case at a time, and ruthlessly solving human problems.

Jobs to Be Done in Telecom: Daniel shares how frameworks like Jobs to Be Done help Dense Air stay focused on what end users really need, even in a technology-heavy space.

Why Innovation Doesn’t Come with a Job Title: From “utility infielder” to CPO, Daniel reflects on how wandering career paths can lead to powerful innovation roles—if you’re a pattern maker, not a pattern follower.

The Human at the End of the Tech Stack: Why the best infrastructure solutions don’t start with antennas or protocols—but with real people and the outcomes they care about most.

Building for Scale, Not Just Headlines: Daniel walks through Dense Air’s strategy for creating capital-efficient, adoptable, and sustainable solutions in a fragmented and capital-constrained industry.

Key Takeaways:

✅ Most mobile usage happens indoors, but wireless infrastructure isn’t built for it.

✅ Energy-efficient buildings block signals—making coverage worse just as demand grows.

✅ Product-led, customer-driven innovation is essential in complex systems.

✅ Solving human problems—not just tech problems—is how great infrastructure gets adopted.

✅ Shared infrastructure models like Dense Air’s unlock coverage at scale.

Links And Resources:

• Connect with Daniel Herb on LinkedIn: llinkedin.com/in/mobileci
• Websites: factorfud.typepad.com/ (Blog)