In this episode, Dean Guida interviews Dan Goodstein, President of IRPA AI, about helping startups and SMEs scale by bridging technology and sales.

Dan shares strategies for simplifying complex tech into customer-focused messaging, leveraging AI for automated, multi-channel outreach, and the importance of authenticity in marketing. They discuss challenges in data quality, the evolving role of AI in sales, and building trust with clients. Dan emphasizes tailoring approaches to different industries and customer segments, and highlights the need for continuous learning and authentic engagement to drive business growth in today’s competitive landscape.

Check out Dan's work HERE.

Connect with Dan on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.