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35 - Benjamin Filip: Unleashing the Power of AI: A Data-Driven Revolution in Marketing
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In this episode of AI & Data Driven Leadership, Dean Guida speaks to the Director of Analytics at Merkle, Benjamin Filip. Benjamin shares real-world examples, including a telecom project that doubled marketing ROI, and highlights AI’s strengths in automating tasks but stresses the need for human expertise. The conversation covers AI’s limitations, adoption challenges, data reliability, and the future of jobs. Both emphasize thoughtful, responsible AI integration, cautioning against overreliance and underscoring the importance of expert oversight in data-driven decision-making.
Check out Benjamin's work HERE.
Connect with Benjamin on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE
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