In this episode of AI & Data Driven Leadership, Dean Guida speaks to the CEO and Founder of RKS Design, Ravi Sawhney. Ravi shares his background, highlighting his work at Xerox PARC and the founding of Aakash Design.

Ravi introduces his methodology, psycho aesthetics, which integrates tools like personas and user journeys to enhance design processes. He covers the emotional impact of design, the importance of data in understanding user needs, and real-world applications, including sustainable guitars and innovative everyday products. Ravi emphasizes the role of collaboration and the emotional connection in creating successful, user-centered designs.

Check out Ravi's work HERE.

Connect with Ravi on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.