In this episode of 'Scaling New Heights Leadership at the Next Level,' host Nick Sellers delves into the critical question of 'What's In It For Me?' (WIIFM) that stakeholders always think but don't ask during times of change.

Sellers explains how failing to address this question can derail change initiatives, causing resistance and higher costs. He offers strategies for leaders to effectively communicate and engage with various stakeholder groups by addressing their perspectives and concerns.

The episode emphasizes the importance of early and tailored communication, fostering two-way dialogue, and involving stakeholders in the change process to achieve the best outcomes.

00:00 Introduction to Scaling New Heights Leadership

00:11 Understanding the 'What's In It For Me?' (WIIFM) Question

01:09 The Impact of Uncertainty on Stakeholders

02:06 Addressing WIFM for Successful Change

04:48 Effective Communication Strategies

05:48 Engagement and Participation in Change

07:25 Common Pitfalls to Avoid

08:25 Conclusion and Final Thoughts

09:34 Upcoming Episodes and Subscription Information