Steve Gilson, a digital marketing expert and coach, is Nick's guest in this episode of 'Scaling New Heights Leadership'.

Steve shares his journey from a corporate sales and marketing director in the UK to a stay-at-home dad and digital marketing teacher in France. He discusses the challenges of starting a self-branded business, particularly in the coaching space, and the psychological hurdles involved.

They delve into the importance of having a clear marketing strategy, the necessity of being consistent and authentic, and overcoming the fear of public scrutiny. This does not apply only to launching a coaching business but to any start-up, and also to branding personally for employees of larger companies, to.

Steve emphasizes the importance of experimenting and adapting in the ever-changing digital landscape, and provides insights on finding a balance between competence and confidence in personal branding.

00:00 Introduction to Scaling New Heights Leadership

00:18 Meet Steve Gilson: From Corporate to Coaching

01:31 The Challenges of Starting a Business

04:48 The Impact of Technology and Instant Gratification

07:06 The Psychology of Self-Branded Businesses

12:18 Overcoming Fear and Building Confidence

21:31 Consistency and Creativity in Marketing

31:07 Final Thoughts and Contact Information

To contact Steve, please take a look at his website https://mindsettomarketing.com or LinkedIn profile https://www.linkedin.com/in/steve-gillson2121