The topic of AI can be confusing and contenious for small businesses. I wanted to have a chat through the ways in which we need to be aware of how using Generative AI can affect our small business and brand. I look at ways it can harm our brand and ways we can use it that keep us true to our brand.

I'd love to know if you've thought about making a statement around your AI usage in your business? If you have already or have a totally different position to me on it I'd love to hear your thoughts. Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast to let me know and I hope you enjoy the episode!

Key Takeaways

• To build a successful business you need to build trust with your audience. Building trust with your customers is similar to building trust in relationships - you need to do the things you say you’re going to do.
• If you use AI to produce an expected outcome for your customer there will always be discrepencies between that and the real outcomes when it comes to what you need to deliver for your clients
• If you rely on Generative AI for visuals or copy for your brand then your clients aren’t going to be able to disguinish between what is truly you and what is AI
• If you don’t do your due-diligence fact-check ChatGPT you could be spreading mis-information

Episode Highlights

• 0:58 I talk about the foundation for my thoughts on AI for small businesses and branding and why trust should be at the forefront of your brand
• 03:58 I talk through how AI is potentially damaging brands more than we realise
• 07:00 Examples of how to use AI effectively in your business that doesn’t damage your brand
• 11:28 Final thoughts

Mentioned in the episode

• Hannah Isted
• Adobe (Aff link)