Ever felt like PR is a mysterious world reserved for big brands with even bigger budgets? In this episode, I'm thrilled to chat with Pippa Goulden, founder of The PR Set, who is on a mission to make PR accessible and achievable for small business owners like us.

Pippa shares her wealth of experience, breaking down exactly what PR is (and isn't!), and offers practical, actionable advice on how we can start leveraging its power to build our brands and reach our ideal audiences.

Get ready to take notes, because this episode is packed with insights you'll want to implement straight away!

Key Takeaways

• PR is more than just press: While media coverage is a part of PR, it's fundamentally about getting other people to talk about your business. This could be through podcast interviews, collaborations, speaking opportunities, or even networking.
• Start with your network and what feels comfortable: You don't need to aim for major national press from day one. Begin by exploring opportunities within your existing network and with activities that align with your comfort zone.
• Consistency and momentum are key: PR is often a slow burn; it's about building momentum over time. Don't get discouraged if you don't see huge results immediately; keep putting one foot in front of the other.
• Storytelling is powerful, but not the only way: Sharing your founder story or other compelling narratives can be very effective in PR, but it's not a prerequisite. Focus on your expertise and what value you can offer to the end reader or listener.
• Pitching effectively means being concise, relevant, and confident: When reaching out for PR opportunities, keep your pitch short, tailor it to the specific person or publication, and clearly articulate the value you bring to their audience.

Episode Highlights

• 02:41: How PR sits within the broader marketing landscape
• 04:00: Beyond just press coverage
• 11:00: The role of storytelling in PR
• 20:00: The importance of persistence and not expecting overnight success with PR.
• 24:00: Top tips for crafting a compelling and effective pitch.

Pippa Goulden is the founder of The PR Set, an organisation dedicated to helping small business owners understand and utilise PR effectively. With a background working with big brands and agencies, Pippa realised her passion lay in empowering entrepreneurs with interesting stories and innovative ideas.

• Website: theprset.com
• Instagram: https://www.instagram.com/pippa_the.pr.set/
• Membership: DIY PR Membership
• LinkedIn: Pippa Goulden

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and1 produced by Lucy Lucraft (http://lucylucraft.co.uk)

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