🎙️ Building Loyalty That Lasts with Joseph Nimoson, Founder of Wolve

What does it take to turn a simple coffee shop stamp card into a scalable loyalty platform now used by businesses across the Nordics?

In this episode, we sit down with Joseph Nimoson, founder of Wolve, to explore the evolution of modern loyalty programs—and the entrepreneurial journey that started behind a café counter in Norway. From the quiet coziness of Nordic winters to the complexities of venture capital, Joseph shares how curiosity, resilience, and customer obsession shaped Wolve into a powerful B2B tool for driving retention and long-term growth.

Through our conversation, Joseph opens up about the real challenges of being a first-time solo founder, the importance of team culture, and why customer loyalty will increasingly depend on digital experiences, creativity, and genuine relationships—not just discounts.

Whether you're an operator, founder, or someone fascinated by the future of retention, this episode sheds light on how loyalty is being redefined for both B2B and B2C businesses.

🔑 In this episode, we talk about:

• How Nordic winters shaped Joseph's entrepreneurial mindset
• The unexpected moment in a coffee shop that sparked the idea for Wolve
• Evolving from a physical stamp card to a fully digital loyalty platform
• The importance of team culture and shared values in early-stage startups
• Navigating investor expectations and the VC landscape as a first-time founder
• Why loyalty is about building relationships, not running promotions
• B2B vs. B2C loyalty: what actually works and why
• The decline of third-party cookies and what it means for customer engagement
• Creative loyalty strategies that go far beyond points and rewards
• Lessons Joseph learned as a solo founder building from scratch

• “Nordic winter brings a unique cosiness.” The environment shapes how Joseph thinks about customer experience and simplicity.
• Loyalty is shifting from transactional to relationship-driven.
• Creativity is becoming a competitive advantage in customer retention.
• Building a strong internal culture is one of the biggest predictors of startup success.
• B2B businesses can unlock massive value with smart loyalty strategies—not just consumer brands.
• The future of loyalty is fully digital, integrated, and personalised.
• First-time founders learn fast—especially through mistakes.
• Founders must adapt as consumer tracking shifts away from cookies.
• Before fundraising, you need conviction, clarity, and persistence.

00:00 – Nordic Winter Excitement

02:57 – Journey into Entrepreneurship

05:45 – The Evolution of Wolve

09:07 – Building a Team and Technical Background

11:59 – From Prototype to Venture Capital

14:58 – Understanding Customer Loyalty

17:49 – Diverse Loyalty Programs

20:36 – Innovative Loyalty Strategies

23:36 – Sustainability and Customer Engagement

26:45 – Real-World Examples of Loyalty Programs

33:00 – Retaining Customers in Subscription Models

39:24 – Building Relationships: The Heart of Customer Loyalty

45:14 – The Future of Loyalty & Digital Transformation

53:01 – Creative Loyalty Programs Beyond Discounts

01:07:07 – The Loyalty Game: Consumer Perspectives

01:09:27 – Modernising Loyalty Programs

01:11:14 – The Importance of Consumer Awareness

01:13:14 – Building a Community Around Loyalty

01:16:33 – Navigating the Venture Capital Landscape

01:19:42 – Challenges of Being a Solo Founder

01:21:57 – Cultural Foundations in Startups

01:28:14 – Incentivising Team Members for Success

🔗 Links & Resources:

🌍 Wolve → https://wolve.ai/

Joseph Nimoson on LinkedIn

🧡 Why You’ll Love This Episode:

This conversation shines a light on what loyalty really means today—not points, not promos, but genuine long-term relationships. Joseph brings a rare blend of humility, creativity, and practicality as he shares what it takes to turn customer experience into a growth engine. If you’ve ever wondered how a small idea can evolve into a scalable platform—or how loyalty is being reimagined for the next decade—this episode is for you.

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