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19 | David Cerami / Rest: Unveiling the Future of Coffee: A Deep Dive into REST's Revolutionary Approach
Manage episode 494309641 series 3617545
Reinventing Coffee with David Cerami | Founder of Rest
What if your morning coffee didn’t come from beans at all — and was better for the planet and your wallet?
In this episode, Helga sits down with David Cerami, founder of Rest, a bold startup reinventing coffee as we know it. David takes us on a journey from his creative roots and athletic mindset to building a sustainable, bean-free coffee company that’s tackling the industry’s biggest problems: climate change, deforestation, and rising prices. ☕
We talk about:
- Why coffee is in crisis (and how Rest is reimagining it)
- Why David chose a B2B-first strategy
- What it means to “partner with the industry”
- How founders can embrace curiosity, know their limits, and still think big
- The story behind Rest’s ingredients and brand
- And why optimism (not just caffeine) is the real fuel
If you're a founder, a coffee lover, or just someone rethinking your daily habits — this one’s for you.
🔑 Sound bites:
- “Know who you are as best you can.”
- “Be relentlessly curious.”
- “Don't be afraid to reach out to anybody.”
- “Pick up the phone–People wanna talk“
- “We need to partner with the industry.”
💡 Takeaways:
- Coffee is facing existential threats — but alternatives don’t have to sacrifice taste or ritual.
- Founders should lean into their strengths and surround themselves with complementary talent.
- Rest’s strategy isn’t about competing — it’s about collaborating.
- Great products meet people where they are.
- Big change comes from optimistic, pragmatic ideas.
Get involved with the Rest movement:
Follow and connect with David:
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📣 Connect with Us:
In the hope that those stories 🔥 up your ass as much as they do to ours. This podcast is brought to you by SERIOUS.BUSINESS.
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