In this episode, we dive into the entrepreneurial journey of Antonio Gomez, co-founder of Tryp, Mexico’s pioneering cannabis marketplace. Antonio shares insights from his experiences at Uber and Revolut, revealing the challenges and opportunities of launching a business in a newly legalized, highly regulated market.

We explore the evolving legal landscape of cannabis in Mexico, the societal perceptions surrounding its use, and the importance of education in shaping responsible consumption. Antonio discusses the personal and professional hurdles of entering a controversial industry, the skepticism founders often face, and the strategies Trip is using to build consumer trust.

Key Takeaways:

✅ Entering a controversial industry means overcoming skepticism—even from friends and family.

✅ Understanding local regulations is crucial when launching in emerging markets.

✅ The Mexican cannabis industry is evolving, but complex regulations remain a major hurdle.

✅ Education and awareness are essential to ensuring safe cannabis consumption.

✅ Founders need a strong, complementary team to navigate industry challenges.

✅ Consumer trust is key—transparency and safety measures are critical to success.

• Check out Trip: https://www.tryp.mx/
• Get in touch with: Antonio Gomez on LinkedIn