Going against the grain with Mikko Koskinen: From Sauna Brainstorms to Award-Winning Spirits

Mikko Koskinen’s entrepreneurial journey involves boldness, creativity, and resilience. When most people would have followed the safe path, Mikko did the opposite—launching a distillery in Finland at a time when rye whisky didn’t even exist in the country. What started in a sauna brainstorming session over 12 years ago led to Kyrö Distillery, a brand that has won global acclaim for its rye-based spirits and gin. Kyrö’s gin was even crowned the world’s best gin for gin and tonic, and their unique partnership with Finnair showcases the brand’s authenticity as a Finnish spirit.

In this episode, Mikko shares how he took risks that defied conventional advice and how his passion for adventure and creativity shaped his approach to business. From extreme sports like freediving and hiking to daring marketing stunts—including appearing naked for Kyrö’s campaigns—Mikko embodies a fearless mindset. He also opens up about the health challenges that forced him to rethink his life, shifting his focus toward environmental causes and living with intention.

Mikko’s story is a testament to courage, innovation, and the power of staying true to yourself—no matter what others say.

Connect with Mikko:

• LinkedIn: Mikko Koskinen on LinkedIn
• Kyrö Distillery Website: Visit Kyrö Distillery

Key Topics in This Episode:

• Challenging the norm and creating Finland’s first rye whisky
• Building an award-winning distillery from a sauna session idea
• The fearless creativity behind Kyrö’s marketing
• Facing health challenges and redefining life priorities
• Balancing entrepreneurship with adventure and environmental passion