In this episode we’re joined by Jayde Zhou, Executive Vice President at Vancouver based BlueForce Energy. Transportation accounts for nearly a quarter of Canada’s greenhouse gas emissions and gas-powered vehicles aren’t helping. BlueForce Energy is changing the game by converting trucks and commercial vehicles into electric powerhouses, offering innovative energy solutions that reduce emissions and operating costs.

Tune in to hear how BlueForce Energy is making sustainable transportation not just possible, but practical, and proving that one company’s vision can have a real impact on the planet.

Jayde Zhou is a multidisciplinary strategist with over 15 years of experience across the arts, education, non-profit leadership, and international business. Her work focuses on translating complex ideas into coherent strategy, with particular strengths in brand development, design thinking, and cross-cultural communication. In the past Jayde managed gallery operations, curated international exhibitions, and led public art initiatives in partnership with cultural institutions. She has served as Vice President of a private post-secondary institution, where she was responsible for institutional development and creative planning. She also led a branding and advertising consultancy as CEO. At BlueForce, Jayde contributes board-level insight on strategic positioning, brand architecture, and innovation planning. Her cross-sector experience helps the company connect technology with cultural relevance, ensuring that its electrification solutions resonate across industries and communities.

Jayde's Website

@blueforceenergy on Instagram

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!