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#25 What Taylor Swift Can Teach You About Connection: With the author of Taylormaking, Ken Hughes

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Manage episode 513575304 series 3615006
Content provided by Danielle Krischik. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Danielle Krischik or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you really want to understand how to build a tribe of loyal followers, this is your episode. Ken Hughes is an expert on customer experience, modern consumer behavior and brand engagement. He just launched his book, Taylormaking, which is an incredible case study in emotional connection. He’s a performer and one of the best storytellers in the business.

Additional Resources:

Connect with Ken: https://www.kenhughes.info/ https://www.taylormaking.com/

Connect with Danielle:

The Story Effect: http://thestoryeffect.com/ Instagram: http://instagram.com/storyeffectpodcast Linkedin: https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency: http://knightagency.com/

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:
  • Storytelling is deeply embedded in Irish culture.
  • Brands are defined by the stories customers tell about them.
  • Emotional connections drive brand loyalty.
  • Generational shifts can challenge brand identity.
  • Empowering employees enhances customer experiences.

  continue reading

26 episodes

Artwork
iconShare
 
Manage episode 513575304 series 3615006
Content provided by Danielle Krischik. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Danielle Krischik or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you really want to understand how to build a tribe of loyal followers, this is your episode. Ken Hughes is an expert on customer experience, modern consumer behavior and brand engagement. He just launched his book, Taylormaking, which is an incredible case study in emotional connection. He’s a performer and one of the best storytellers in the business.

Additional Resources:

Connect with Ken: https://www.kenhughes.info/ https://www.taylormaking.com/

Connect with Danielle:

The Story Effect: http://thestoryeffect.com/ Instagram: http://instagram.com/storyeffectpodcast Linkedin: https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency: http://knightagency.com/

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:
  • Storytelling is deeply embedded in Irish culture.
  • Brands are defined by the stories customers tell about them.
  • Emotional connections drive brand loyalty.
  • Generational shifts can challenge brand identity.
  • Empowering employees enhances customer experiences.

  continue reading

26 episodes

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