You’re in for a treat (and probably a few spit-take laughs) in this episode with Jo Watson – the copywriter hired by people with great taste in copywriters.

We go back in time to awkward teenage work placements, waitress tips from nuns, misogyny in football, and that moment Jo literally walked out of a toxic meeting — holiday booked, no job lined up, zero regrets. This is what it really looks like to build a business on integrity, humour, and no time for BS.

Jo and I talk about what no one’s saying enough when it comes to careers and entrepreneurship — the hard parts, the doubts, and the deep relief of finally doing things your way.

📌 Connect with Jo:

I'm the copywriter hired by people with great taste in copywriters. I create and consult on copy, content, and comms for businesses, brands, and bloody brilliant individuals. I have a Zoom-bombing cat called Barry, and I can’t guarantee which end you’ll witness on a call. I’ve got a dark sense of humour and make many inappropriate jokes, which is just one reason I left a “stable career” in teaching. Despite the snazzy CMI letters after my name, I enjoy swearing, sarcasm, and puns. Oh, and I love a good song lyric or cult movie quote. Look out for those in your first draft, won’t you. I make tea with the milk in first. Bring the hate.

🔗 LinkedIn

🔗 A Good Write Up website

🔗 Book (for business-owning parents who need a laugh)