Think podcasting is just about chasing sponsors and ad revenue? Think again. In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall pull back the curtain on how you can use your podcast as a powerful lead generation machine, especially if you’re a B2B business, coach, consultant or expert in a niche market.

Learn how to convert listeners into paying clients, turn interviews into discovery calls, and use your podcast to open doors that cold emails can’t. They also reveal how a single podcast guest led to £40K in recurring revenue, how a podcast in a hyper-niche market closed 6 out of 25 dream clients, and why your show should be set up intentionally to attract leads, not just listeners.

What You'll Learn in This Episode:

• Why lead generation should be your podcast’s #1 goal (especially for B2B)

• How to use podcast interviews to convert potential clients

• Why post-interview conversations often lead to high-ticket deals

• The biggest monetisation misconception in podcasting (and what to do instead)

• How to build a funnel from podcast to conversion using content repurposing

• Why your call to action really matters — and what it should look like

🎙️ Ready to Launch or Level Up Your Podcast?

Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.

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Key Takeaways:

1. You don’t need sponsors to monetise a podcast — you need strategy

2. A 10-minute guest interview can be more effective than a sales call.

3. Even niche podcasts (like geological deep piling recruitment!) can land dream clients.

4. Content repurposing drives traffic and conversions — if funnelled intentionally.

5. A strong CTA and purpose-built landing page are non-negotiables for podcast lead gen.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

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• Instagram: @podschool

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• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast lead generation, podcast monetisation, podcast strategy, how to grow a podcast, podcast marketing, B2B podcasting, podcasting for business, podcast tips for beginners, start a podcast, grow podcast audience, podcast sales funnel, podcast guest strategy, podcast cta, content repurposing, alex chisnall, james burtt, start grow monetise your podcast, podcast tips 2025, how to monetise a podcast without ads