Show Notes: The Power of Video Content for Your Google Business Profile

- Videos are a game-changing strategy for boosting local business visibility and engagement on Google Business Profiles.

- Google loves content that keeps users engaged, and videos excel at capturing attention and creating connections.

- Video types that work well:

1. Service Showcase Videos

2. Team Introduction Videos

3. Customer Testimonial Videos

4. Behind-the-Scenes Videos

- Keep videos short (30 seconds to 2 minutes) and focus on authenticity over perfection.

- Google gives additional weight to businesses with video content on their Google Business Profile.

- Videos increase "dwell time," signaling relevance and interest to Google.

- Steps for creating effective videos:

1. Plan content based on customer questions and interests.

2. Invest in basic audio equipment for clear sound.

3. Utilize natural lighting or ring lights.

4. Be authentic and genuine.

- Optimize videos with descriptive titles and tags.

- Share videos across multiple platforms: social media, website, email marketing.

- Resources:

- Submit questions for future episodes at localbizguys.com/ask.

- Free guide to dominating the Google Maps 3-pack at localbizguys.com.

- Contact LocalBizGuys for direct assistance at localbizguys.com/contact.

- Call to Action:

- Subscribe to the podcast.

- Leave a review on Apple Podcasts.

Mentioned in this episode:

Podcast Outro

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Podcast Intro

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