Before you spend hours building out your online course, take a step back—because there’s a smarter way to launch. In this episode, Cassandra shares four powerful reasons why pre-selling your course before building it can save you time, money, and creative energy. Packed with relatable mom-life stories (yes, we’re talking stockpiles of baby wipes), this episode offers a mindset shift for anyone ready to create a course that sells and supports transformation.

• Don’t assume you know what your audience wants—pre-selling reveals the real language and pain points.
• Perfectionism paralysis is a sneaky form of procrastination—launching before you're "ready" gives you momentum.
• Co-creation leads to better courses—early buyers help shape content that resonates and works.
• It's less risky to validate before you build—avoid burnout and wasted time by testing the waters first.

02:42 – Reason 1: You might not know what your audience really wants

04:54 – Reason 2: Perfectionism = procrastination

06:33 – Reason 3: Pre-selling = opportunity to co-create

09:18 – Reason 4: Avoid high risk & burnout

17:32 – Pre-selling is not lazy—it’s strategic

18:36 – Final takeaway: Grow as you go

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