If you've ever heard the maxim or advice that "practice makes perfect" ... well that advice kinda sucks!

What often happens - in life, business, my golf swing - is that practice just grooves our BAD habits. We need to improve our starting points, our intentions, and purposes so we can practice the right things.

In marketing  we tend to jump right into tactics and tools  and working on those things first because it feels productive. It's great to create things in Canva, schedule posts to Facebook or Instagram, plan out and email series. And none of those are bad! Not at all.

But there's no magic formula that says X number of posts, Reels, or emails automatically equals purchases, bookings, or referrals.

AND ... if we skipped a step and didn't get super clear about our audience, their true needs and wants, and our message .... then no amount of posting, publishing, sending etc is gonna fix things.

Where do we start in marketing? We need to start with being able to really, truly answer the "So What?!" or "why should I care?" that is going through our prospective customers' minds. Here's your help on how to Start Here and get through "so what" to a "so that ...." that matters.