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E072: GTM Strategy & Storytelling – Why Stories Matter

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Manage episode 514964285 series 3610042
Content provided by Jeff Eyet. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Eyet or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jennifer Caleshu is a leadership communications expert, executive coach, and faculty director at the Berkeley Executive Coaching Institute, with deep ties to the Haas School of Business. In this episode, Jennifer joins Jeff Eyet to dive into the power of storytelling in business, how leaders build trust, and practical strategies for authentic, memorable communication – whether pitching, presenting, or leading teams.

In this episode, we explore:

(05:55) Leading authentically through story

(09:34) Tuning your message to the audience

(12:10) Knowing and inspiring your audience

(16:26) The hidden power of nonverbal cues

(18:57) Simple strategies for better communication

(23:08) Owning your expertise with confidence

(24:03) How to know your audience and share with ease

(28:21) Final insights on storytelling and connection

Connect with Jennifer Caleshu on LinkedIn

Connect with Jeff Eyet on LinkedIn

Follow The Berkeley Innovation Group

Download The BIG Strategy Playbook for FREE

Subscribe to The Berkeley Innovation Group Youtube Channel

Find out more about The Berkeley Innovation Group: www.biginnovates.com

  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 514964285 series 3610042
Content provided by Jeff Eyet. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Eyet or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jennifer Caleshu is a leadership communications expert, executive coach, and faculty director at the Berkeley Executive Coaching Institute, with deep ties to the Haas School of Business. In this episode, Jennifer joins Jeff Eyet to dive into the power of storytelling in business, how leaders build trust, and practical strategies for authentic, memorable communication – whether pitching, presenting, or leading teams.

In this episode, we explore:

(05:55) Leading authentically through story

(09:34) Tuning your message to the audience

(12:10) Knowing and inspiring your audience

(16:26) The hidden power of nonverbal cues

(18:57) Simple strategies for better communication

(23:08) Owning your expertise with confidence

(24:03) How to know your audience and share with ease

(28:21) Final insights on storytelling and connection

Connect with Jennifer Caleshu on LinkedIn

Connect with Jeff Eyet on LinkedIn

Follow The Berkeley Innovation Group

Download The BIG Strategy Playbook for FREE

Subscribe to The Berkeley Innovation Group Youtube Channel

Find out more about The Berkeley Innovation Group: www.biginnovates.com

  continue reading

72 episodes

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