Human First: Why AI Will Never Replace Great Copywriting with Mayra Gomez Sanchez
Manage episode 478660947 series 3609743
In this episode of the Sly Agencies podcast, Andrew Nazarian sits down with Mayra Gomez Sanchez—founder and CEO of Mayra G. Sanchez Agency—to talk about the power of human-first copywriting in a world overflowing with AI-generated content.
Mayra shares why real, resonant communication can’t be faked and how the best copy starts with deep emotional insight—not a prompt. Together, they dive into brand voice, personalized messaging, and why surface-level storytelling is no longer enough to connect with today’s audience.
You’ll learn:
- Why people are craving realness more than ever—and how to give it to them
- Where AI helps (hint: it’s not where you think) and where it falls flat
- Mayra’s step-by-step process for developing a powerful brand voice
- A case study that turned a welcome email sequence into a conversion machine
- How to turn generic messaging like “authentic” or “intentional” into real, story-driven language that resonates
Whether you’re a founder writing your own emails or running creative at an agency, this episode is packed with practical, actionable advice for standing out with soul.
🔗 Show Notes:
Work with Mayra or learn more about her services: https://www.mayragsanchezagency.com
Follow Mayra on Instagram: @culturalvisionaries
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