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Content provided by Tourism Marketing Agency/Tourpreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tourism Marketing Agency/Tourpreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Creating a Competitor Analysis

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Manage episode 485408175 series 3608526
Content provided by Tourism Marketing Agency/Tourpreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tourism Marketing Agency/Tourpreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we walk you through a comprehensive, step-by-step guide to conducting a powerful competitor analysis that actually leads to actionable insights. Learn how to identify your direct and indirect competitors, dissect their offerings and pricing strategies, and evaluate their digital footprint—from websites to social media to advertising campaigns. We’ll also dive into analyzing customer reviews, brand positioning, visual identity, and how to perform a SWOT analysis that gives you the upper hand. Whether you’re just starting out or refining your strategy, this episode will help you monitor your competition and make smarter marketing decisions.

  continue reading

32 episodes

Artwork
iconShare
 
Manage episode 485408175 series 3608526
Content provided by Tourism Marketing Agency/Tourpreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tourism Marketing Agency/Tourpreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we walk you through a comprehensive, step-by-step guide to conducting a powerful competitor analysis that actually leads to actionable insights. Learn how to identify your direct and indirect competitors, dissect their offerings and pricing strategies, and evaluate their digital footprint—from websites to social media to advertising campaigns. We’ll also dive into analyzing customer reviews, brand positioning, visual identity, and how to perform a SWOT analysis that gives you the upper hand. Whether you’re just starting out or refining your strategy, this episode will help you monitor your competition and make smarter marketing decisions.

  continue reading

32 episodes

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