#059 - Outsourcing Vs In House Marketing The Brutal Truth?! The Marketing Factory podcast

#059 - Outsourcing vs In House Marketing The Brutal Truth?!

2d ago 10:15

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In this episode of The Marketing Factory, Marissa breaks down one of the biggest myths in business: that you have to choose between an in-house marketing team or outsourcing to an agency. She explains why both options have strengths, both have blind spots, and why most marketing disasters happen not because you picked the wrong model, but because you never built the bridge between the two. Through real examples, Marissa shows the true cost of hiring a “unicorn” marketer, the hidden traps behind agency retainers, and why the smartest businesses combine the strengths of each. You’ll learn how in-house teams anchor the brand while agencies bring expertise, creative horsepower, and fresh perspective. Marissa also shares the five non-negotiables to making this hybrid model actually work, from clear roles to shared KPIs to cultural fit. If you’re a business owner trying to scale without burning your team out or wasting money, this episode gives you the blueprint.

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Timestamps:

00:00:00 - Introduction

00:00:06 Why Agencies Feel Like Avengers

00:00:11 Why Marketing Fails

00:00:22 Welcome To The Marketing Factory

00:02:49 Strengths Of In House Teams

00:02:53 Brand Immersion

00:04:02 Generic Campaign Risks

00:04:06 Retainer Frustrations

00:04:49 Fresh Perspective

00:05:21 The Sports Team Model

00:05:57 Smart Businesses Do This

00:08:43 Outsourcing Only Risks

00:08:52 When You Combine Both

00:08:55 Building A True Marketing Engine

00:10:04 Stay Connected

59 episodes