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In this episode of The Marketing Factory, host Marisa Candy dives into the crucial steps businesses need to take to effectively compete in a crowded market. With over two decades of experience as an award-winning marketer, Marisa emphasizes the importance of understanding the competitive landscape before making any strategic moves. She discusses how to identify your competitors and the potential customers you may be losing to them. The episode focuses on the power of bold branding, smart strategy, and a strong mindset to help businesses seize their fair share of the market.

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Timestamps:

00:00:00 - Introduction

00:01:14 - Understanding Your Competition

00:01:46 - Researching Your Industry and Competitors

00:03:36 - Identifying Gaps in the Market

00:04:39 - Case Study: My Meals

00:05:12 - Rebranding for Broader Appeal

00:07:00 - Creating a Unique Brand Identity

00:09:00 - Getting Creative with Your Brand

00:10:25 - Outmaneuvering Big Competitors