Negotiation is at the heart of everything we do—whether it’s closing business deals, resolving conflicts, or simply deciding where to go for dinner. In this episode of Books Deep Dive, we dive into Getting to Yes by Roger Fisher, William Ury, and Bruce Patton to uncover the secrets of principled negotiation. Learn why trench warfare tactics don’t work, why emotions matter in deal-making, and how to turn adversaries into partners. We’ll break down essential negotiation strategies, including separating people from problems, focusing on interests rather than positions, and using objective criteria to reach better agreements. If you want to become a more persuasive and effective negotiator in all aspects of life, this episode is for you!