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In this episode of the Results-Based Marketing Podcast, host Simeon Cryer dives into the transformative impact of AI on the marketing industry, sharing insights from his recent experience at HubSpot's Inbound event. He discusses how AI can automate up to 50% of daily marketing tasks, highlighting innovative tools such as Claude, Haygen, Runway, and Agents AI, which allow marketers to hire virtual assistants for various tasks. Simeon emphasizes the importance of adapting to these technological advancements to stay competitive and profitable in business.

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www.youtube.com/@simeonjcryer

www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au

Timestamps:

00:00:00 - Introduction

00:00:36 - Welcome and Overview by Simeon Cryer

00:00:57 - Reacting to New Marketing Videos

00:01:21 - Insights from Inbound by HubSpot

00:01:34 - The Rise of AI in Marketing

00:01:47 - AI Tools for Automating Tasks

00:01:58 - The Cost of Missed Calls and AI Solutions

00:02:19 - Embracing AI for Competitive Advantage

00:02:47 - The Importance of Valuable Content

00:02:57 - Human vs. AI-Generated Content

00:03:09 - Using AI for Creative Inspiration

00:03:30 - Prompting AI for Copywriting

00:04:01 - AI as a Junior Copywriter

00:04:34 - Selling Emotions, Not Products

00:05:18 - Branding Secrets: Avoid Primary Colors

00:06:01 - Examples of Luxury Color Palettes

00:06:35 - Special Offer for Business Owners

00:06:54 - United Airlines Lifetime Flying Pass

00:07:51 - Traveling and Culinary Experiences

00:08:32 - Gaming the System with Airline Points

00:09:00 - Success with Facebook Ads in 2024

00:09:52 - Five Words to Never Say in Marketing

00:10:16 - Using Names Instead of Generic Terms

00:10:48 - CTA