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Does Your Company Need A Brand Story? (‘StoryBrand’ Follow-up)
Manage episode 446353917 series 3603558
Sarah and Nicole gave some pretty honest feedback about Donald Miller’s Building a StoryBrand book in their previous episode, but that won’t stop them from implementing what they learnt from it. In this episode of the Tried It Podcast, they share their results and announce the next book they’ll analyse for the podcast.
Sarah begins by sharing her revelation that freelance copywriters aren’t the target audience for Miller’s StoryBrand framework and explains who she thinks would benefit from the book. Then she walks you through the three commitments she made based on the framework and how they turned out. You’ll get insights on how to write a one-liner for your business, plus a discussion on the limitations of the StoryBrand framework for website copy.
Nicole gives her thoughts on implementing the StoryBrand framework in the clean tech copy space, letting you in on some of the biggest challenges that clean tech copywriters face.
At the end of the episode, Sarah and Nicole highlight the benefits of joining the Tried It Podcast Membership and reveal the next book they’re reading for the podcast. Subscribe to the TriedIt Podcast to make sure you catch it.
Timestamps
[0:00] Introduction and an overview of StoryBrand
[3:20] Nicole’s three implementation points
[4:00] Sarah’s revelation on who StoryBrand is actually for
[9:25] Sarah’s implementation goal #1: Write a business one-liner (and how it went)
[16:30] Sarah’s implementation goal #2: Analyse her homepage copy using the StoryBrand framework
[20:55] Does the StoryBrand framework really work on websites?
[22:40] Sarah’s implementation goal #3: Write a blog post and a LinkedIn post using the StoryBrand framework
[32:25] Nicole recaps her implementation goals
[37:00] “It’s not about the tech”: The big problem in clean tech copy
[41:35] The practical magic of the Tried It newsletter and Membership
[43:45] Announcing the next book in the Tried It Podcast series
Links and Resources Related To This Episode
Buy your copy of Building a StoryBrand by Donald Miller
Watch Donald Miller help business owners develop their one-liner
Sarah’s StoryBrand framework blog post
Sarah’s LinkedIn post about saving a bird
Stay In Touch With The Tried It Team
Join the Tried It Membership here
Email: [email protected]
Well hello there, copywriting friend!
This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
Join our Membership to get access to the Tried It weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It podcast. It’s your commitment to becoming a better copywriter.
And if you want to know more about us, stalk us here:
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#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy
KEYWORDS
Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing
Music Credits:
Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/
Music promoted by https://www.chosic.com/free-music/all/
Creative Commons CC BY-SA 3.0
https://creativecommons.org/licenses/by-sa/3.0/
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