B2B marketing is in an interesting place. It’s never been more heavily regulated, and the areas for innovation are more abundant than ever. But trust is also a delicate thing. How are marketers prioritising honesty and authenticity in this evolving space? CMO at Trintech, Tamir Sigal, joins us to unpack the landscape and his marketing philosophy.

An accomplished marketing expert with the best part of three decades under his belt, Tamir’s experience and expertise runs deep. In this episode, he and Todd discuss the rejuvenation of marketing’s image, building honest teams, and the data-driven horizon — including Gen AI and organisation-wide accountability for customer data.

Tamir also shares his experience of testifying in a case regarding misleading advertising, illustrating the processes and real-life consequences for organisations who flout best-practice in search of quick gains.