Two podcasters. One $100 budget. In this episode of Marketing Team of One, Eric and Mike put their scrappy marketing instincts to the test, proving that creativity might just be the most valuable asset of all.

It’s a playful showdown of ideas, strong opinions, and questionable coffee purchases — because when time and money are short, ingenuity has to pick up the slack. You’ll walk away with plenty of laughs, a few “why didn’t I think of that” moments, and some real talk about what actually works when you’re running marketing solo.

Links mentioned in the show:

Guerilla Marketing Book 1998 version:

https://www.amazon.com/Guerrilla-Marketing-Secrets-Profits-Business/dp/0395906253

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00:43 Today's Topic: Affordable Marketing Strategies

00:54 Gorilla Marketing vs. Guerrilla Marketing

01:58 The $100 Marketing Challenge

05:50 Key Principles of Effective Marketing

10:01 Building a Strong Online Presence

18:29 Alternative Marketing Tactics

24:31 The Importance of Owning Your Web Presence

25:54 Optimizing Google My Business and Online Directories

26:51 Leveraging Google Reviews for Local Businesses

27:48 Debating the Use of Facebook for Business

29:16 Exploring Cost-Effective Marketing Strategies

34:38 The Role of Social Media in Modern Marketing

35:30 The Reality of Paid Social Media Strategies

40:11 Free and Affordable Marketing Tools

43:22 Final Thoughts and Friendly Debate

50:07 Conclusion and Podcast Information