Why AEO is Overhyped

Marketing School - Digital Marketing and Online Marketing Tips »

3d ago 20:12

Content provided by Eric Siu and Neil Patel, Eric Siu, and Neil Patel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Siu and Neil Patel, Eric Siu, and Neil Patel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

In this episode, Neil and Eric debate whether answer engine optimization AEO is overhyped, breaking down Ahrefs data on ChatGPT vs Google traffic, why search still drives most discovery, and how to think about AI search optimization across ChatGPT, Gemini, Perplexity, and more. They share real AI ROI examples from Goldman Sachs research, talk LLM use cases for marketing, sales, and ops, discuss AI's impact on jobs, and reveal their favorite AI stocks and winning marketing formula heading into 2026.

Key takeaways:

• AEO vs SEO, why AI search is overhyped now but essential long term.

• Real-world AI ROI from JP Morgan, UPS, Target, Chipotle, and more.

• How Neil and Eric use ChatGPT, Gemini, Perplexity, and other LLMs to scale marketing.

Chapters:

00:00 AEO vs SEO hype

01:02 ChatGPT vs Google traffic share

02:40 AEO short-term vs. long-term

05:55 LLM platform use cases

08:47 Real AI ROI case studies

11:02 AI, jobs, and 2027 outlook

12:59 Favorite AI stocks to watch

15:02 Hiring AI native marketers

17:16 2026 marketing experimentation playbook

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

3198 episodes