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Writing Your Way To Business Authority And Higher Profits

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Manage episode 467595886 series 3601692
Content provided by Scott Hartley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Hartley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Nina Hershberger built her first million-dollar direct mail campaign at Notre Dame with zero budget. Now she helps business owners achieve similar results by becoming published authors. In this value-packed episode, Nina reveals how any business owner can leverage the unique authority that comes from having a book.

Key takeaways:

- Why books work as powerful lead generation tools

- How to repurpose existing content into a book

- Creative ways to use books in your marketing

- The automated book funnel strategy

- Real examples of businesses transformed by publishing

- How to get started without writing from scratch

Nina shares the story of how one HVAC repair company landed a major fleet contract simply by becoming a published author. She explains why printed books beat digital downloads and provides specific strategies for using books to enhance credibility and close sales.

Request your copy of Nina's book by emailing her at [email protected].

  continue reading

46 episodes

Artwork
iconShare
 
Manage episode 467595886 series 3601692
Content provided by Scott Hartley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Hartley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Nina Hershberger built her first million-dollar direct mail campaign at Notre Dame with zero budget. Now she helps business owners achieve similar results by becoming published authors. In this value-packed episode, Nina reveals how any business owner can leverage the unique authority that comes from having a book.

Key takeaways:

- Why books work as powerful lead generation tools

- How to repurpose existing content into a book

- Creative ways to use books in your marketing

- The automated book funnel strategy

- Real examples of businesses transformed by publishing

- How to get started without writing from scratch

Nina shares the story of how one HVAC repair company landed a major fleet contract simply by becoming a published author. She explains why printed books beat digital downloads and provides specific strategies for using books to enhance credibility and close sales.

Request your copy of Nina's book by emailing her at [email protected].

  continue reading

46 episodes

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