Traditional Facebook advertising is broken. Most businesses waste thousands throwing ads at cold audiences, hoping something sticks. Jamie Gilleland knew there had to be a better way.

After building multiple seven-figure companies through marketing automation, Jamie now leads Rift Social - where she's flipped the script on social media marketing.

Her revolutionary "RIF" method (Reach, Impact, Frequency) first builds audiences of 3,000-10,000 engaged viewers through strategic video content before deploying targeted paid campaigns.

The approach cuts through the noise of traditional advertising by focusing first on building trust and authority. Only then does Jamie target paid ads at people who've already shown genuine interest - leading to dramatically lower costs per lead and higher conversion rates.

Key takeaways from this episode:

• The step-by-step RIF method for building engaged audiences
• How to create compelling video content efficiently
• Why most Facebook ad strategies fail
• Tips for authentic social media presence
• The power of batching content creation
• A simpler approach to social media advertising costs

Or book a time to with Jamie to discuss your social media strategy.