Lisa Peterman, Chief Patient Experience Officer at Roche Canada, shares her journey and insights in a PEP Talks podcast. Her role, co-created with Roche's patient co-creation council, marks a bold step in patient engagement, emphasising collaboration and precision engagement. Lisa's diverse background, including a PhD in medical history, informs her approach to amplifying patient voices. She discusses the evolution of patient-centered care, highlighting milestones like the IOM report and the rise of patient advocacy. Lisa advocates for professionalisation and precision in patient engagement, aiming to integrate patient voices in healthcare decision-making. Her story underscores the importance of collaboration and innovation in transforming patient experiences.