What if the difference between being a ‘best-kept secret’ and becoming a go-to authority in your industry came down to just three things?

In this episode of Yes, And with Avish Parashar, I sit down with David Newman, marketing expert, speaker, and author of Do It! Marketing, Do It! Speaking, and Do It! Selling. David is the founder of Do It! Marketing, where he helps executives, entrepreneurs, and thought leaders build their market eminence—leveraging speaking, publishing, and podcasting to elevate their authority, attract more clients, and grow their influence.

We dive deep into why most professionals struggle with visibility, how to shift from ‘how-to’ content to ‘how-to-think’ content, and why polarization in your messaging is actually a good thing. If you’ve ever felt like you’re doing great work but not getting the recognition or leads you deserve, this episode is a must-listen!

Key Takeaways:

✅ What market eminence is and why it’s critical for building authority in your industry. ✅ The Obscurity Gap: The four levels from being a ‘best-kept secret’ to a ‘market maverick’. ✅ Why thought leadership isn’t about information—it’s about shaping how people think. ✅ How to leverage speaking, publishing, and podcasting to become a micro-celebrity. ✅ Why most books, speeches, and podcasts fail to generate business—and how to fix it. ✅ How to handle negative feedback, polarizing opinions, and internet trolls (hint: GIFs are involved). ✅ The one small mindset shift that can change the trajectory of your business and career.

Relevant Links:

📌 David’s Website & Free Resources: DoItMarketing.com📌 Free Training on Market Eminence: DoItMarketing.com/webinar📌 The Do It! Marketing Manifesto (Free PDF): DoItMarketing.com/manifesto 📌 David’s Podcast: The Selling Show: Listen Here 📌 David’s Books:

• Do It! Marketing

• Do It! Speaking

• Do It! Selling