In this episode, Evan Childs shares her remarkable journey from NCAA athlete to successful entrepreneur and investor. As founder of Novel Athletic Wear and several other ventures, she discusses how her athletic background shaped her business mindset. Evan reveals her approach to identifying market gaps, building authentic brands, and maintaining work-life balance while running multiple successful businesses. She emphasizes the importance of staying true to personal values in business partnerships and shares valuable insights on long-term investing. The conversation highlights how she transformed challenges into opportunities, particularly in the women's athletic wear market, while maintaining focus on family priorities and personal growth.

Evan Childs - Entrepreneur, founder of Novel Athletic Wear, investor, athlete, and mom

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Episode Timestamps

[00:00:00] Opening quote on self-belief and discipline

[00:02:00] Guest introduction and background

[00:03:00] NCAA athletics experience and entrepreneurial mindset

[00:06:00] Transition from fitness to business

[00:08:00] Development of Alpha Female program

[00:10:00] Origins of athletic wear business

[00:13:00] Evolution to Novel and market differentiation

[00:16:00] Brand partnerships and authenticity

[00:19:00] Investment journey and strategy

[00:24:00] Motivation and family priorities

[00:28:00] Future goals and business approach

[00:31:00] Final advice on achieving goals

Key Takeaways

Business Development

• Identified market gap in women's athletic wear, focusing on athletic body types
• Built business through authentic social media presence
• Emphasizes customer feedback and product iteration
• Targets specific demographic rather than mass market

• Started investing seriously during 2020 market downturn
• Focuses on index funds over individual stocks
• Treats investing as essential as mortgage payments
• Emphasizes time in market over timing the market

• Prioritizes family over business ventures
• Maintains multiple revenue streams while staying true to personal values
• Takes calculated risks with family considerations
• Focuses on daily/weekly goals rather than rigid long-term plans

• Build self-confidence through consistent goal achievement
• Start with small, achievable daily habits
• Embrace pivoting when necessary
• Stay authentic in business partnerships and decisions

"I wish that I could bottle that up and give it to people because I truly believe we're all capable of doing it. It's just the decision that you have to make."

"Time in the market is more important than timing the market."

"If you don't start putting money away for your later life years, you're not going to be able to live the way you want."

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