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EBITDA, Earn-Outs, and the Exit Plan with Todd Taskey

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Manage episode 441587576 series 3598023
Content provided by Tom Shipley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Shipley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Todd Taskey discusses the key strategies digital marketing agencies need to know when preparing for a successful exit. He explains why finding the right buyer matters more than you think and how clear messaging about your business can drive up your transaction value. Todd also covers the importance of realistic projections, navigating earn-outs, and the factors that can either help or hurt your chances of closing a good deal. With examples, including a case study on Social SEO’s 8X growth, this episode is packed with advice for agency owners looking to sell.

Chapters

  • 00:00:00 - Kickoff: Making Partners as Happy as Customers
  • 00:00:53 - Meet Todd Taskey: Maximizing Digital Marketing Exits
  • 00:01:54 - The Top Advice for Agencies Eyeing an Exit
  • 00:02:15 - Aligning with the Right Buyer for Lasting Success
  • 00:03:38 - How Social SEO Scaled 8X with Private Equity
  • 00:04:46 - EBITDA Demystified: Boosting Your Transaction Value
  • 00:10:24 - The Power of Realistic Projections in Business Deals
  • 00:11:56 - Earn-Outs and Retention: How to Stay in Control
  • 00:17:20 - Navigating Market Trends & What They Mean for Agencies
  • 00:23:28 - Secrets to Client Retention: Don’t Let Them Walk
  • 00:33:19 - Final Prep: How to Ensure a Successful Business Exit

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Deal Playbook? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

  continue reading

16 episodes

Artwork
iconShare
 
Manage episode 441587576 series 3598023
Content provided by Tom Shipley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Shipley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Todd Taskey discusses the key strategies digital marketing agencies need to know when preparing for a successful exit. He explains why finding the right buyer matters more than you think and how clear messaging about your business can drive up your transaction value. Todd also covers the importance of realistic projections, navigating earn-outs, and the factors that can either help or hurt your chances of closing a good deal. With examples, including a case study on Social SEO’s 8X growth, this episode is packed with advice for agency owners looking to sell.

Chapters

  • 00:00:00 - Kickoff: Making Partners as Happy as Customers
  • 00:00:53 - Meet Todd Taskey: Maximizing Digital Marketing Exits
  • 00:01:54 - The Top Advice for Agencies Eyeing an Exit
  • 00:02:15 - Aligning with the Right Buyer for Lasting Success
  • 00:03:38 - How Social SEO Scaled 8X with Private Equity
  • 00:04:46 - EBITDA Demystified: Boosting Your Transaction Value
  • 00:10:24 - The Power of Realistic Projections in Business Deals
  • 00:11:56 - Earn-Outs and Retention: How to Stay in Control
  • 00:17:20 - Navigating Market Trends & What They Mean for Agencies
  • 00:23:28 - Secrets to Client Retention: Don’t Let Them Walk
  • 00:33:19 - Final Prep: How to Ensure a Successful Business Exit

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Deal Playbook? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

  continue reading

16 episodes

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