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The Super Fan Formula: Why Taylor Swift's Playbook Should Be Your Event Strategy eith Brittany Hodak

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Manage episode 453376440 series 3596732
Content provided by Phil Mershon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phil Mershon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if your event could generate the same fevered anticipation as a Taylor Swift concert?

In this must-listen episode, customer experience expert Brittany Hodak (who's worked with Amazon, Disney, and yes - even Taylor Swift herself) reveals the psychology behind turning ordinary attendees into passionate superfans.

You'll discover: • The surprising pre-event strategy that drives more engagement than the event itself • Why fighting phone distraction is the wrong approach (and what to do instead) • The critical 48-hour window that determines if attendees will ever come back • How to create "choose your own adventure" experiences that keep people hooked

Plus, Brittany shares an insider story about a 17-year-old Taylor Swift that perfectly illustrates why some events create superfans while others fade into memory.

Whether you're running conferences, corporate gatherings, or community events, this episode will transform how you think about audience engagement. Stop settling for polite applause - learn how to create experiences worthy of a standing ovation.

Time to level up your event game. Your superfans are waiting. 🎭✨

  continue reading

42 episodes

Artwork
iconShare
 
Manage episode 453376440 series 3596732
Content provided by Phil Mershon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phil Mershon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if your event could generate the same fevered anticipation as a Taylor Swift concert?

In this must-listen episode, customer experience expert Brittany Hodak (who's worked with Amazon, Disney, and yes - even Taylor Swift herself) reveals the psychology behind turning ordinary attendees into passionate superfans.

You'll discover: • The surprising pre-event strategy that drives more engagement than the event itself • Why fighting phone distraction is the wrong approach (and what to do instead) • The critical 48-hour window that determines if attendees will ever come back • How to create "choose your own adventure" experiences that keep people hooked

Plus, Brittany shares an insider story about a 17-year-old Taylor Swift that perfectly illustrates why some events create superfans while others fade into memory.

Whether you're running conferences, corporate gatherings, or community events, this episode will transform how you think about audience engagement. Stop settling for polite applause - learn how to create experiences worthy of a standing ovation.

Time to level up your event game. Your superfans are waiting. 🎭✨

  continue reading

42 episodes

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